Visitor Intelligence

CHANNEL PERFORMANCE

Querying sales + attribution data...

Attribution layers: lead opt-in UTM → session UTM → sales field · Email join key · Local DB + Neon DB

CHANNEL

SALES

REVENUE

AOV

NEW CUST%

REFUND RATE

TOP SOURCES

2,407

TOTAL SALES

Jul 1 – Jul 24, 2026

2,267

ATTRIBUTED SALES

94.2% coverage

140

UNATTRIBUTED

5.8% of sales

$619,840

TOTAL REVENUE

Jul 1 – Jul 24, 2026

CHANNEL	SALES	REVENUE	AOV	NEW CUST%	REFUND RATE	SHARE
▸Other	237	$155,179	$654.76	1.3%	1.3%	25.0%
▸Email Publisher	315	$138,231	$438.83	0.3%	0%	22.3%
▸Paid Social	986	$75,662	$76.74	0%	1.4%	12.2%
▸Media Partner	270	$64,496	$238.88	1.1%	0.8%	10.4%
▸Direct / Organic	89	$50,493	$567.34	0%	0%	8.1%
▸Trading Room	75	$22,486	$299.81	1.3%	0.4%	3.6%
▸Google	199	$20,540	$103.22	1%	1.5%	3.3%
▸SMS	38	$8,871	$233.45	0%	0%	1.4%
▸Display	28	$7,441	$265.75	0%	0%	1.2%
▸Microsoft Ads	17	$3,078	$181.03	0%	0%	0.5%
▸YouTube	2	$1,079	$539.50	0%	0%	0.2%
▸Internal	11	$38.00	$3.45	0%	0%	0.0%
▸Unattributed⚠ no UTM found	140	$72,246	$516.05	2.1%	0%	11.7%

Click a channel row to expand its source breakdown inline. Click again to collapse.

Querying sales + attribution data...

Attribution layers: lead opt-in UTM → session UTM → sales field · Email join key · Local DB + Neon DB