Visitor Intelligence

CHANNEL PERFORMANCE

Querying sales + attribution data...

Attribution layers: lead opt-in UTM → session UTM → sales field · Email join key · Local DB + Neon DB

CHANNEL

SALES

REVENUE

AOV

NEW CUST%

REFUND RATE

TOP SOURCES

2,399

TOTAL SALES

Jul 1 – Jul 24, 2026

2,259

ATTRIBUTED SALES

94.2% coverage

140

UNATTRIBUTED

5.8% of sales

$619,734

TOTAL REVENUE

Jul 1 – Jul 24, 2026

CHANNEL	SALES	REVENUE	AOV	NEW CUST%	REFUND RATE	SHARE
▸Other	227	$142,736	$628.79	1.8%	0%	23.0%
▸Email Publisher	314	$135,231	$430.67	0.3%	0%	21.8%
▸Media Partner	276	$78,503	$284.43	0.7%	0.6%	12.7%
▸Paid Social	978	$73,534	$75.19	0%	1.5%	11.9%
▸Direct / Organic	89	$52,637	$591.43	0%	0%	8.5%
▸Trading Room	74	$22,407	$302.80	1.4%	0.4%	3.6%
▸Google	205	$22,012	$107.38	1%	10.5%	3.6%
▸SMS	38	$8,871	$233.45	0%	0%	1.4%
▸Display	28	$7,363	$262.96	0%	0%	1.2%
▸Microsoft Ads	17	$3,078	$181.03	0%	0%	0.5%
▸YouTube	2	$1,079	$539.50	0%	0%	0.2%
▸Internal	11	$38.00	$3.45	0%	0%	0.0%
▸Unattributed⚠ no UTM found	140	$72,246	$516.05	2.1%	0%	11.7%

Click a channel row to expand its source breakdown inline. Click again to collapse.

Querying sales + attribution data...

Attribution layers: lead opt-in UTM → session UTM → sales field · Email join key · Local DB + Neon DB