Visitor Intelligence

CHANNEL PERFORMANCE

Querying sales + attribution data...

Attribution layers: lead opt-in UTM → session UTM → sales field · Email join key · Local DB + Neon DB

CHANNEL

SALES

REVENUE

AOV

NEW CUST%

REFUND RATE

TOP SOURCES

2,420

TOTAL SALES

May 1 – May 25, 2026

2,228

ATTRIBUTED SALES

92.1% coverage

192

UNATTRIBUTED

7.9% of sales

$500,535

TOTAL REVENUE

May 1 – May 25, 2026

CHANNEL	SALES	REVENUE	AOV	NEW CUST%	REFUND RATE	SHARE
▸Email Publisher	362	$182,266	$503.50	0.6%	0%	36.4%
▸Media Partner	270	$69,618	$257.84	0.4%	3.4%	13.9%
▸Paid Social	1,097	$67,115	$61.18	0.6%	0.4%	13.4%
▸Other	83	$34,951	$421.09	3.6%	0.1%	7.0%
▸Google	132	$26,739	$202.57	0%	14.5%	5.3%
▸Trading Room	91	$26,507	$291.29	0%	0%	5.3%
▸Direct / Organic	98	$22,120	$225.71	0%	9.4%	4.4%
▸SMS	43	$7,186	$167.12	0%	0%	1.4%
▸Internal	17	$6,939	$408.18	0%	0%	1.4%
▸Display	34	$3,995	$117.50	0%	0%	0.8%
▸YouTube	1	$79.00	$79.00	0%	0%	0.0%
▸Unattributed⚠ no UTM found	192	$53,021	$276.15	4.2%	0.9%	10.6%

Click a channel row to expand its source breakdown inline. Click again to collapse.

Querying sales + attribution data...

Attribution layers: lead opt-in UTM → session UTM → sales field · Email join key · Local DB + Neon DB